Carla Penedo is the Director of Offer Development & Innovation at Celfocus, a European high-tech system integrator company, committed to creating business value through analytics and cognitive. Carla focuses on providing data-driven technological solutions to accelerate digital network transformation, uplift and monetize business services, and provide highly personalised customer experiences.
Carla has spent +20 years delivering high-value transformative data solutions with a track record in Telco, Financial Services, Energy and Utilities. She has in-depth 
knowledge and experience in Analytics, Big Data, AI & Machine Learning technologies. With an MBA and Computer Science (Artificial Intelligence) degree, Carla balances consulting with university teaching.