Ismar Efendic has over 16 years of experience in the technology industry, working for companies such as adidas and GfK, where he was responsible for leading the development and implementation of a new global infrastructure platform. He successfully managed a global team of over 100 engineers. He is certified as a SAFe Scrum Master and Product Owner and has experience using a variety of agile frameworks. As CTO and Co-Founder of DC Smarter he drives the implementation of AR and AI in the way we live and work.