Tadas Makcinskas has over 10 years at Telia Company group, orchestrating solution landscapes for business transformations. He led the architecture team as Chief IT Architect at Telia Lithuania and now heads Telia Company's architectural efforts as Chief IT Enterprise Architect across Nordic and Baltic markets. For 4 years, he's honed IT Enterprise Architecture, focusing on target architecture and architecture and IT governance in six markets. Notably, he shaped target architecture post-consolidation of IT in 2020, elevating Telia's practices. Formerly CTO, R&D head, and Big Data Technical Architect, he crafted a TV recommender system and developed advanced HDFS technology service within the Telia DC portfolio. Blending business, IT, and agile leadership experience, Tadas offers a unique insight into turning ideas into reality in a socio-technical corporate landscape.